A Certification in Digital Marketing is a specialized program by droit academy to equip individuals
with the knowledge and skills necessary to succeed in the rapidly evolving field of digital marketing.
It covers a broad range of topics related to online marketing strategies, tools, and platforms. This
certification is highly valued by businesses and professionals looking to enhance their digital
presence and reach their target audience effectively.
Duration of Course
6 weeks to 6 months depending on the course type (part-time, full-time, or self-paced).
The certification is often available in both short-term workshops and longer courses that allow for deeper specialization.
Topics Covered in Digital Marketing Certification
Introduction Digital Marketing
Understanding the basics of digital marketing, its importance, and the various channels involved.
The difference between traditional marketing and digital marketing. .
Search Engine Optimization (SEO)
Techniques for optimizing websites to rank higher on search engines like Google.
Keyword research, on-page SEO, off-page SEO, and technical SEO.
Content Marketing
Creating valuable content to attract and engage target audiences.
Content strategy, copywriting, blogging, and storytelling.
Social Media Marketing
Using platforms like Facebook, Instagram, LinkedIn, and Twitter for brand promotion.
Creating social media campaigns, community building, and measuring performance.
Pay-Per-Click Advertising (PPC)
Managing online ad campaigns, particularly using Google Ads, Facebook Ads, and other PPC platforms.
Bidding strategies, ad copy creation, and analyzing ad performance.
Email Marketing
Building and managing email lists, creating effective email campaigns, and automation.
Tools for email marketing and measuring open rates, click-through rates, and conversions.
Affiliate Marketing
Understanding affiliate programs and earning commissions by promoting other brands/products.
Choosing the right affiliate marketing platforms and creating partnerships.
Digital Analytics
Using tools like Google Analytics to track website traffic, user behavior, and campaign performance.
Analyzing data to optimize marketing strategies and ROI.
Mobile Marketing
Techniques for reaching users via mobile apps, SMS campaigns, and mobile optimized websites.
E-commerce Marketing
Strategies for marketing e-commerce stores, product listings, and driving online sales.
Tools like Shopify, WooCommerce, and other e-commerce platforms
Online Reputation Management
Managing a brand's online image, addressing negative reviews, and enhancing customer trust
Why Choose Us
We go beyond teaching theoretical & Practical concepts. Our training focuses on building the technical and soft skills required to excel in the SAP domain.
Through hands-on projects, mock interviews, and practical case studies, we ensure you are well-prepared to crack job interviews confidently.
